Company owner Michael Neuville has long been passionate about the school bus industry and draws the majority of his operations experience from operating school buses in Michigan's rural Keweenaw Peninsula as well as the Detroit region. Additional industry experiences come from bus manufacturing and engineering management. Now established at the base of Michigan's thumb, the company mission is to provide affordable transportation to schools and organizations that might not otherwise have access to the service. Since 2014 Neuville Coach Company has been serving customers in many of Michigan's southeastern cities, such as Flint, Port Huron, Saginaw, Detroit and Ann Arbor. Its buses are also available for charter by the general public, and for highly customized school transportation. All vehicles in the fleet are state-inspected, full sized school buses.